INTERACTIVE CATALOGUE by CLANMO, Mobile Dreams Factory for IKEA

Adsarchive » Print ads » IKEA » INTERACTIVE CATALOGUE

INTERACTIVE CATALOGUE

Pin to Collection
Add a note
Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Germany
Agency CLANMO
Agency Mobile Dreams Factory
Art Director Carmen Vivas
Released September 2009

Credits & Description

Category: Mobile Advertising
Advertiser: IKEA
Product/Service: IKEA
Agency: MOBILE DREAMS FACTORY
Agency: CLANMO
Date of First Appearance: Sep 3 2009 12:00AM
Entrant Company: MOBILE DREAMS FACTORY, Madrid, SPAIN
Entry URL: http://www.demoforjury.com/cannes2010/ikeacatalogue
Chief Executive Officer: Salvador Carrillo (Mobile Dreams Factory)
Chief Operations Officer: Federico Roncal (Mobile Dreams Factory)
Art Director: Carmen Vivas (Mobile Dreams Factory)
Project Manager: Carlos de Sagarra (Mobile Dreams Factory)
Accounts Executive: Cristina Carrizo (Mobile Dreams Factory)

English Synopsis
We developed a free iPhone and iPod application, the 2010 IKEA Interactive Catalog. Users are able to choose from more than 40 novelties. They can then use their mobile cameras to actually place the selected piece of furniture anywhere in their homes, test how it looks and take a snapshot. Users are also able to adjust the furniture size, and move it around to get the desired effect. Users are also able to discover the style that better suits their taste through different quizzes that present furniture pairs. Users’ choices are used to define their own IKEA style.