IKEA Print Lack Friday by Hjaltelin Stahl

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Lack Friday

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Industry Home Furniture, Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Denmark
Agency Hjaltelin Stahl
Released November 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: IKEA
Agency: Hjaltelin Stahl
Geo: Denmark
Advertising Agency: Hjaltelin Stahl, Denmark
Published: November 2017
Description:
It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea. This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.