LAMP by Grabarz & Partner Hamburg for IKEA

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LAMP

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Germany
Agency Grabarz & Partner Hamburg
Executive Creative Director Ralf Nolting, Ralf Heuel
Copywriter Constantin Sossidi
Account Supervisor Laura Becker, Franziska Mattes, Denise Ewald
Released April 2010

Credits & Description

Category: Retails & E-Commerce, incl. Restaurants
Advertiser: IKEA DEUTSCHLAND
Product/Service: IKEA
Agency: GRABARZ & PARTNER
Date of First Appearance: Apr 22 2010 12:00AM
Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY
Entry URL: http://awards.grabarzundpartner.de/ikea/banner1
Executive Creative Director: Ralf Heuel (Grabarz & Partner)
Creative Direction: Tom Hauser (Grabarz & Partner)
Art Direction: Oliver Zboralski (Grabarz & Partner)
Copywriter: Constantin Sossidi (Grabarz & Partner)
Graphic Artist: Eike Fietje (Grabarz & Partner)
Graphic Artist: Milena Pfannkuche (Grabarz & Partner)
Online Production: (Erste Elf)
Art Direction / Online: Per Wolter
Flash / Animation: Matthias Mach
Technical Project Management: Holger Knauer
Project Management: Jan Luebcke
Account Supervisor: Denise Ewald (Grabarz & Partner)
Account Supervisor: Franziska Mattes (Grabarz & Partner)
Account Supervisor: Laura Becker (Grabarz & Partner)
Advertiser's Supervisor: Claudia Willvonseder (IKEA Deutschland)
Advertiser's Supervisor: Hendrik Zimmer (IKEA Deutschland)

English Synopsis
IKEA asked us to promote their discounted products and motivate the target group to visit the online store. Our solution: Banners that can be assembled by yourself! For the first time, visitors could experience online what they knew from IKEA offline: saving money by assembling something themselves. Each of three banners showed the IKEA Flatpack containing all the parts along with assembly instructions for putting it together. Once completed, it was IKEA’s turn: the price was lowered and the visitor could then directly go on to visit the IKEA online store.