IKEA Print Lamp by Memac Ogilvy & Mather Doha

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Qatar
Agency Memac Ogilvy & Mather Doha
Chief Creative Officer Paul Shearer
Associate Creative Director Gabriel Martinez
Art Director Gabriel Martinez, Taskeen Limalia
Released February 2018

Credits & Description

Media: Print
Category: Home appliances & furnishings
Client: Ikea
Agency: Memac Ogilvy
Country: Qatar
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director: Taskeen Limalia
Art Director: Gabriel Martinez
Associate CD / Art Director: Gabriel Martinez
Account Director: Bernard Abou Nader
Client: Rami Rihani
Client: Taha Iqbal
Synopsis:
At IKEA, as you know, we don't like charging much. But for once, we decided to charge a lot. IKEA now has a range of furniture that you can charge your smart phone by simply placing it down on the surface, without messy cables. But not everyone knows about it. So Memac Ogilvy, came up with a campaign that resembles that critical moment when your phone is running out of battery. Using warning sign to catch people's attention did just that. We also hijacked people's screens with an online banner that «fits to screen» immediately when it appears. When people touch the banner, it redirects to the IKEA website.