IKEA Print Make your sleep count, 2 by Kijamii Cairo

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Make your sleep count, 2

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Industry Home Furniture, Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Egypt
Agency Kijamii Cairo
Art Director Ahmed Moheeb
Creative Nadine Hesham, Ahmed Moheeb
Photographer Ahmed Tarek Bayoumi
Released October 2016

Credits & Description

Category: Retail Services
Media: Digital
Brand: IKEA
Agency: Kijamii
Geo: Egypt
Advertising Agency: Kijamii, Cairo, Egypt
Creative Team: Ahmed Moheeb, Nadine Hesham
Art Director: Ahmed Moheeb
Senior Copywriter: Nadine Hesham
Photographer: Ahmed Tarek Bayoumi
Published: October 2016
Description: The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.