IKEA Print Masterpiece by The Smarts Sofia

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Masterpiece

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Bulgaria
Agency The Smarts Sofia
Creative Director Georgi Zlatkov
Art Director Iva Konstantinova
Copywriter Stoyko Kavaldzhiev, Doroteya Slavchova
Released October 2018

Credits & Description

Category: House, Garden
Media: Digital
Brand: IKEA
Agency: the Smarts
Geo: Bulgaria
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Georgi Zlatkov
Art Director: Iva Konstantinova
Graphic Designer: Ivelina Yamalieva
Copywriters: Doroteya Slavchova, Stoyko Kavaldzhiev
Account Director: Jana Dakovska
Published: October 2018
Synopsis:
A 1.4 million dollars Banksy painting destroyed itself minutes after being sold. One day later IKEA published this ad for a rug that can be your piece of art for much less cash.
You don't have to bid for a RORKAR rug.