IKEA Print May The 4th be With You by Acne Stockholm

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May The 4th be With You

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Sweden
Agency Acne Stockholm
Executive Creative Director Johan​ ​Bello
Art Director Isaac Bonnier, Malin Nystrom
Senior Art Director Tiago Pinho
Copywriter Joel Lindblad
Released May 2018

Credits & Description

Media: Press
Category: Home appliances & furnishings
Client: Ikea
Agency: Acne
Production: Acne
Country: Sweden
Executive Creative Director: Johan Bello
Art Director: Isaac Bonnier
Art Director: Malin Nyström
Copywriter: Joel Lindblad
Senior Art Director: Tiago Pinho
Photographer: Anders Kylberg
Project Manager: Lovisa Friman Bendz
Morten Kjaer, Creative Director, IKEA Creative Hub
Louice Alvarsson, Assignment Leader, IKEA Creative Hub
IKEA visits a galaxy far, far awayToday is the Fourth of May, also known as unofficial Star Wars Day. How come? Well, if you never heard the phrase "May the Fourth be with you", pull out your phone and open your favorite social media you’re bound to find a celebratory joke or two. IKEA is as much a fan as anybody else. But maybe more for the moody, minimalist space-interiors than all things surrounding the force. IKEA may be more synonymous with light Scandinavian homes than the skyscrapers of Coruscant but inspiration exists everywhere right?
And so, to celebrate the iconic movie universe that is Star Wars, IKEA launched two posts on the Fourth of May. The posts highlight how you too can bring a bit of a galaxy far away into your own home. Without spending a fortune on vintage props from one of the movie sets. The rain poncho KNALLA gets you the proper look, while the lamp FORSÅ lends a bit of light to the dark side. Of your room that is.