MUSICAL SHELVES by Memac Ogilvy & Mather Dubai for IKEA

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MUSICAL SHELVES

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Executive Creative Director Till Hohmann
Creative Director Preethi Mariappan
Copywriter Amina Abdel-Halim
Released March 2010

Credits & Description

Category: Other Consumer Products
Advertiser: IKEA
Product/Service: BENNO CD & DVD TOWER
Agency: MEMAC OGILVY & MATHER
Date of First Appearance: Mar 24 2010 12:00AM
Entrant Company: MEMAC OGILVY & MATHER, Dubai, UNITED ARAB EMIRATES
Entry URL: http://74.50.24.35/awards2010/ikea/musicalshelves/
Executive Creative Director: Till Hohmann (Memac Ogilvy & Mather)
Creative Director: Preethi Mariappan (Memac Ogilvy & Mather)
Senior Art Director: Satyen Adhikari (Memac Ogilvy & Mather)
Copywriter: Amina Abdel-Halim (Memac Ogilvy & Mather)
Senior Interactive Designer: Chaitanya Kolwankar (Memac Ogilvy & Mather)
Flash Developer: Sarabjeet Singh (Memac Ogilvy & Mather)
Media Strategist: Anna Gibbons (Memac Ogilvy & Mather)

English Synopsis
IKEA wanted people to engage with their products, so we came up with a way to let people have fun with IKEA’s storage shelves by personalising them. In order to get consumers excited about storing and organising their personal music collections, this entertaining banner ad allowes people to click and pick their own track from their computer, then watch as the storage shelf gets transformed into an equaliser that plays their favorite tune.