IKEA Print Pruta by Acne Stockholm

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Sweden
Agency Acne Stockholm
Executive Creative Director Johan​ ​Bello
Creative Director Morten Kjaer
Art Director Isaac Bonnier
Senior Art Director Tiago Pinho
Copywriter Joel Lindblad
Released May 2018

Credits & Description

Media: Print
Category: Retail services
Client: Ikea
Agency: ACNE, Sweden
Country: Sweden
Executive Creative Director: Johan Bello
Creative Director: Morten Kjaer
Art Director: Isaac Bonnier
Copywriter: Joel Lindblad
Senior Art Director: Tiago Pinho
Photographer: Anders Kylberg
Account Director, ACNE: Lovisa Friman Bendz
Assignor IKEA: Jovana Basrak Keric
Strategic Planner IKEA Creative Hub: Kim Saxberg
Assignment Leader, IKEA Creative Hub: Louice Alvarsson
Published: May 2018
The Royal Wedding has arrived. It's finally time for Meghan to marry her prince. The speculations have been many. What dress will she be wearing? Who will serve the cake? And will he shave his beard? So with the wedding being on everyone's lips, IKEA wanted to take this opportunity to join in on the conversation. With two different posts, IKEA highlights two pressing matters. The first post is to all the people out there looking for a Harry to call their own. Sadly, it's not easy finding yourself an authentic prince. But everyone can get a striking HARRY, the chair that is. The second post, posted the day after the wedding, asks what Meghan and Harry plan to do with the leftovers of the wedding cake. Proving that lunch boxes are a fact of life, prince or not – IKEA suggests PRUTA. Say, maybe a hundred, give or take?