RESIZE-A-ROOM by Memac Ogilvy & Mather Dubai for IKEA

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RESIZE-A-ROOM

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Executive Creative Director Till Hohmann
Creative Director Preethi Mariappan
Copywriter Amina Abdel-Halim
Released March 2010

Credits & Description

Category: Other Consumer Products
Advertiser: IKEA
Product/Service: IKEA
Agency: MEMAC OGILVY & MATHER
Date of First Appearance: Mar 24 2010 12:00AM
Entrant Company: MEMAC OGILVY & MATHER, Dubai, UNITED ARAB EMIRATES
Entry URL: http://74.50.24.35/awards2010/ikea/resizearoom/
Executive Creative Director: Till Hohmann (MEMAC Ogilvy & Mather Dubai)
Creative Director: Preethi Mariappan (Ogilvy One)
Senior Art Director: Rafael Guida (Ogilvy One)
Copywriter: Amina Abdel-Halim (MEMAC Ogilvy & Mather Dubai)
Flash Developer: Sarabjeet Singh (Ogilvy One)
Media Strategist: Anna Gibbons (Neo@Ogilvy)
Marketing Manager: Waqar A. Bhutta (Ikea)

English Synopsis
Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space. With a click-through rate of about 3.4%, these banners received high interaction.