IKEA Print Salvator Mundi by Acne Stockholm, Ikea Creative Hub

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Salvator Mundi

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Sweden
Agency Acne Stockholm
Creative Director Johan​ ​Bello
Creative Tiago Pinho, Isaac Bonnier, Joel Lindblad
Agency Ikea Creative Hub
Released November 2017

Credits & Description

Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. We reacted to the Christie’s sale in a way people have come to expect from IKEA – a clever post on social media that throws a friendly punch at the art world by highlighting IKEAs affordable prices. Agency: Acne/IKEA Creative Hub
Media: Print
Category: Home appliances & furnishings
Client: Ikea
Agency: Acne / IKEA Creative Hub
Production: Acne
Country: Sweden
Creative Director: Johan Holmgren
Creative Director: Morten Kjaer
Art Director: Tiago Pinho
Art Director: Isaac Bonnier
Copywriter: Joel Lindblad
Producer: Niclas Bergström
Photographer: Anders Kylberg
Project Manager: Lovisa Friman Bendz
Client: Louice Alvarsson
Client: Jeroen Hubert
Client: Jovana Basrak Keric
Client: Sanne Esseveld