SWEDEN'S SLEEPIEST CONTEST by Forsman & Bodenfors Gothenburg for IKEA

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SWEDEN'S SLEEPIEST CONTEST

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Released August 2009

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: IKEA
Product/Service: SULTAN BEDS
Agency: FORSMAN & BODENFORS
Date of First Appearance: Aug 6 2009 12:00AM
Entrant Company: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Entry URL: http://demo.fb.se/e/ikea/swedenssleepiestcontest/
-: OTW (Production Company)
-: B-Reel (Production Company)
-: MEC Global (Media Agency)
-: F&B factory (Retouch / Original)
Advertiser's Supervisor: Sara Zakariasson (IKEA)

English Synopsis
We wanted to prove just how comfortable the new IKEA SULTAN beds are. So we challenged six people to stay awake in a bed that were specifically selected for their type of body and sleeping position. The challenge was broadcasted live on the IKEA website and included a panda, a Scotsman, a speed guitarist and Cossack. Among other things.