TINY THINGS MAKE A BIG DIFFERENCE by Mediafront for IKEA

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TINY THINGS MAKE A BIG DIFFERENCE

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Industry Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market Norway
Agency Mediafront
Copywriter Karina Hillestad, Pål H. Dobloug
Designer Linn Wirum
Released September 2009

Credits & Description

Category: Other Consumer Products
Advertiser: IKEA
Product/Service: FURNITURE DEALER
Agency: MEDIAFRONT
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: MEDIAFRONT, Oslo, NORWAY
Entry URL: http://awards.mediafront.no/canneslions/2010/ikea/frames/
Associate Director: Mathias Friis (MediaFront)
Copywriter: Pål H. Dobloug (MediaFront)
Copywriter: Karina Hillestad (MediaFront)
Associate Director: Christian Aune (MediaFront)
Designer: Linn Wirum (MediaFront)
Interactive Programmer: Marc Garcia (MediaFront)
Project Manager: Linda Tillier (MediaFront)
Account Manager: Mikael Eriksson (MediaFront)

English Synopsis
The purpose of the campaign is to underline how small details from IKEA can create a big difference in your home. The interactive features of the web advertisement dramatise the message that "tiny things make a big difference" in the actual web advertisement/media.