Illinois Lottery Print Illinois Lottery: Zoo by Energy BBDO Chicago

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Illinois Lottery: Zoo

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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency Energy BBDO Chicago
Director Peter Martin
Creative Director Grant Tennison, Jonathan Linder
Art Director Aaron Pendleton
Copywriter Nate Gagnon, Courtney Miller-Jones
Photographer Taylor Castle
Account Supervisor Melissa Slonski
Editor Carlos Lowenstein
Released March 2011

Credits & Description

The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.
The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, "The longer you live, the more you get," and that means taking extra precautions to maximize winnings.
Category: Entertainment & leisure
Client: Illinois Lottery
Agency: Energy BBDO, Chicago
Country: United States of America
Director: Peter Martin
Planner: Susan Pitt
Planner: Edward Revis
Account Director: Nicole Torrillo
Chief Creative Officer: Dan Fietsam
Creative Director: Grant Tennison
Creative Director: Jonathan Linder
Art Director: Aaron Pendleton
Executive Producer: Phillip Detchmendy
Copywriter: Miller Jones
Copywriter: Nate Gagnon
Agency Producer: Kent Smith
Editor: Carlos Lowenstein
Photographer: Taylor Castle
Retoucher: Doug Stanley
Account Supervisor: Melissa Slonski
Director of Photography: Barry Parrell
Editing House: The Whitehouse
Editorâs Assistant: Lars Makie
Transfer: Filmworkers Club (Michael Mazur)
Music Company: Spank Music
Music Director's Name: Gary Sound