VIETNAM by J. Walter Thompson Italy for Imodium

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VIETNAM

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Print, Magazine & Newspaper
Market Italy
Agency J. Walter Thompson Italy
Creative Director Bruno Bertelli, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano
Art Director Massimiliano Traschitti
Copywriter Antonio Codina
Account Supervisor Laura Castellazzi
Released December 2011

Awards

AdPrint 2012
OOH Competition Fast Moving Consumer Goods Winner

Credits & Description

Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: JOHNSON & JOHNSON
Product/Service: IMODIUM
Agency: JWT ROME
Chief Creative Officer: Sergio Rodriguez - Enrico Dorizza
Creative Director: Flavio Mainoli - Paolo Cesano
Copywriter: Antonio Codina
Art Director: Massimiliano Traschitti
Illustrator: Massimiliano Traschitti - H-57 Creative Station
Typographer: Dock 75
Account Supervisor: Laura Castellazzi
Account Manager: Cristina Barbiero
Account Manager: Cristina Barbiero

Ambient Execution Description

Imodium is a medicine and treatment for diarrhea. This is a quite frequent phenomenon during holidays, due to the change of climate and diet. For this reason we decided to remind people that are leaving for a trip, that it’s important not to forget their Imodium. By using old and worn out tourist signs, we want to remind our target that having diarrhea on a trip might be the strongest memory of their holidays.
The campaign was entirely planned on travel magazines, so to focus the message on people that are planning a trip.