Imodium Print GOLF by J. Walter Thompson Toronto

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Canada
Agency J. Walter Thompson Toronto
Executive Creative Director Paul Wales, Martin Shewchuk
Art Director Craig Markou
Copywriter Colin Winn
Photographer Chris Woods-Opc
Account Supervisor Laura Anderson
Released November 2011

Credits & Description

Category: OTC Pharmacy
Product/Service: IMODIUM
Agency: JWT
Executive Creative Director: Martin Shewchuk/Paul Wales
Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Chris Woods
Account Supervisor: Laura Anderson
Planner: Jack Perone
Planner: Jack Perone
Other Credits: Danielle Rice (Account Director)/Amy Welsman (Account Executive)

English Translation of Main Headlines
Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stray far from a washroom. To visualize this ‘burden’, Imodium used an image of a port ‘o’ potty strapped to a golfer’s back. The ad suggests that an Imodium pill is the easy way for sufferers to ‘take back control’ by managing their diarrhea.