APPLE CIDER by Mother New York for Cumberland Packing Co.

APPLE CIDER

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Industry Confectionery & snacks
Media Print, Magazine & Newspaper
Market United States
Agency Mother New York
Chief Creative Officer Mother New York
Released October 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: CUMBERLAND
Product/Service: IN THE RAW SUGAR
Agency: MOTHER NEW YORK
Type Of Ad: Magazine
Date of First Appearance: Oct 12 2010
Entrant Company: MOTHER NEW YORK, USA
Chief Creative Officer: Mother New York

English Translation of Main Headlines
The brief was to invigorate the brands Sugar In The Raw and Stevia In The Raw so they become top of mind in a highly competitive and cluttered sugar category. We decided to put a spin on the classic and overplayed recipe ad. Why not write the recipes as they relate to some human truth? Since food takes a role in our lives we wanted to give the recipes context. We presented our recipes grounded in these human truths so people could relate to and in the process maybe think twice about the type of sugar they use.