American Legacy Foundation Print American Legacy Foundation/Truth: Lunch lady by Crispin Porter + Bogusky Miami

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American Legacy Foundation/Truth: Lunch lady

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Print, Magazine & Newspaper
Market United States
Agency Crispin Porter + Bogusky Miami
Photographer Greg Miller
Released November 2007


Andy Awards 2007
Winner - Silver

Credits & Description

Synopsis: At a 1997 deposition, a tobacco industry scientist compared the addictiveness of cigarettes to that of M&Ms and jogging. Go ahead, you can say it. Whudafxup?
WHUDAFXUP with milk?
Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann