Institucional: Last Words - Salvador Dali by Leo Burnett Tailor Made Sao Paulo for Institucional

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Institucional: Last Words - Salvador Dali

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Creative Director Marcelo Reis
Art Director Murilo Melo
Copywriter Julio Dâalfonso, Julio Cesar D'alfonso
Typographer Mario Niveo Graciano
Released November 2011

Credits & Description

To highlight the dangers of texting and driving, Leo Burnett Tailor Made in Brazil launched a print campaign for Fiat using the final famous sentences of well-known figures - suggesting that these could be your last words if you were to text them while driving.

Category: Automotive
Client: Fiat
Agency: Leo Burnett Tailor Made
Country: Brazil
Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D'Alfonso
Typographer: Mario Niveo
Advertising Agency: Leo Burnett Tailor Made, Brazil
â¨Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio DâAlfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima