|Media||Print, Magazine & Newspaper|
|Agency||Leo Burnett Tailor Made Sao Paulo|
|Creative Director||Marcelo Reis|
|Art Director||Murilo Melo|
|Copywriter||Julio Dâalfonso, Julio Cesar D'alfonso|
|Typographer||Mario Niveo Graciano|
Credits & Description
To highlight the dangers of texting and driving, Leo Burnett Tailor Made in Brazil launched a print campaign for Fiat using the final famous sentences of well-known figures - suggesting that these could be your last words if you were to text them while driving.