THE TURBINE by TBWA\ Helsinki for Instru Optiikka Oy

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THE TURBINE

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Industry Prescription Eyewear
Media Print, Magazine & Newspaper
Market Finland
Agency TBWA\ Helsinki
Creative Director Mikko Torvinen
Art Director Miika Kumpulainen, Eino Korkala
Copywriter Veera Häkkinen
Account Supervisor Eija Anteroinen
Illustrator Antti Lukinmaa
Released June 2011

Credits & Description

Category: Healthcare & Prescription Drugs
Advertiser: INSTRU OPTIIKKA OY/ INSTRUMENTARIUM
Product/Service: OPTICAL SERVICES
Agency: TBWA\HELSINKI
Creative Director: Mikko Torvinen
Copywriter: Veera Häkkinen
Art Director: Miika Kumpulainen/Eino Korkala
Illustrator: Antti Lukinmaa
Account Supervisor: Eija Anteroinen
Advertiser's Supervisor: Jan Koskinen
Account Manager: Hanna Lehtosalo
Account Manager: Hanna Lehtosalo
Other Credits: Anne Rantanen/Yrjö Nieminen/Marko Antila

English Translation of Main Headlines
Optician Instrumentarium had a campaign communicating about the weakening of near vision coming with age, faced almost all people over 40 years old. Weakened eyesight is often connected to fear of aging and facing one’s physical vulnerability. We decided to dramatize this through a super human character and theme. Aging and thus also one’s humanity is not going to be avoided for even the most superior of us.