THE MUSEUM OF ME by Projector for Intel

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THE MUSEUM OF ME

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Industry Museums & Libraries, IT & Electronical Components
Media Print, Magazine & Newspaper
Market Japan
Agency Projector
Creative Director Koichiro Tanaka
Producer Mr Satoshi Takahashi
Released June 2012

Awards

Cannes Lions 2012
Promo and Activation Lions Best use of Social Media Marketing in a Promotional Campaign Bronze

Credits & Description

Type of entry: Use of Promo & Activation
Category: Best use of Social Media Marketing in a Promotional Campaign
Advertiser: INTEL
Product/Service: INTEL CORE I5 PROCESSOR
Agency: PROJECTOR Tokyo, JAPAN
Advertiser INTEL
Product INTEL CORE I5 PROCESSOR
Entrant PROJECTOR Tokyo, JAPAN
Type of Entry: Use of Promo & Activation
Category: Best use of Social Media Marketing in a Promotional Campaign
Title: THE MUSEUM OF ME
Advertiser/Client: INTEL
Product/Service: INTEL CORE I5 PROCESSOR
Entrant Company: PROJECTOR Tokyo, JAPAN
DM/Advertising Agency: PROJECTOR Tokyo, JAPAN

Creative Director: Koichiro Tanaka (Projector)
Director/Planner: Eiji Tanigawa (Taiyo Kikaku Co.)
Producer/Technical Director: Seiichi Saito (Rhizomatiks Co.)
Producer: Satoshi Takahashi (Taiyo Kikaku Co.)
Art Director/Designer: Masanori Sakamoto (Deltro)
Interactive Designer/Flash Developer: Ken Murayama (Deltro)
Music: Takagi Masakatsu ()
Project Manager/Planner: Shimpei Oshima (Projector Inc.)
CG Director: Toru Hayai (Taiyo Kikaku Co.)
CG Designer: Hiroshi Takeyama (Taiyo Kikaku Co.)
CG Designer: Takashi Yasuno (Taiyo Kikaku Co.)
CG Designer: Yuuki Nemoto ()
CG Designer: Mitsuhiro Azuma ()
CG Producer: Keisuke Nishina (Taiyo Kikaku Co.)
System Engineer/Programmer: Hajime Sasaki (MountPosition)
System Engineer/Programmer: Hirohisa Mitsuishi (MountPosition)
Writer: Lilia Silva (Latina International Corporation)
Production Manager: Yoshinari Hama (Taiyo Kikaku Co.)
Music Producer: Yoko Hata (Aiin Co.)

Describe the brief from the client
To engage Intel brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catch phrase for the processor.




Describe the creative solution to the brief/objective.



We came up with an idea: The Museum of Me, a virtual museum
experience that reveals who you are as a reflection of your Facebook activities. Just by connecting to Facebook, The Museum of Me visualises elements such as your close friends and most-frequently-used words as visually stunning museum exhibits.




Describe the results in as much detail as possible.



Results (2 weeks from launch):
540,000+ 'likes'
790,000+ shares onto Facebook
130m+ impressions on Facebook




We felt that behind the world-renowned tagline 'Intel inside' was a brand story about how Intel innovates in our digital lives from the inside. To give this story a tangible shape, we presented users’ daily activities in an artistic way through the global social platform Facebook. By personalising the user experience and linking it to the brand, we were able to create an emotionally relevant experience. And by providing a visual experience that gives shape to the theme of Intel’s Core i5 processor 'Visibly Smart', we were also able to create a link to the products as well.