THE CREATORS PROJECT by VICE MEDIA Brooklyn for Intel

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THE CREATORS PROJECT

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Industry IT & Electronical Components
Media Print, Magazine & Newspaper
Market United States
Agency VICE MEDIA Brooklyn
Released October 2011

Credits & Description

Category: Best use of Social Media Marketing in a Promotional Campaign
Advertiser: INTEL
Product/Service: INTEL
Agency: VICE MEDIA
Media placement: Online - Web Platform - Feb 2012
Media placement: Print - Magazines - March 7th 2011
Media placement: Online - Video content - Feb 2012
Media placement: Social Media - Facebook - March 10th 2011

Describe the objective of the promotion.
The Creators Project is a global program supporting visionary artists who are using technology to push the boundaries of creative expression. Over the past year we set out to connect fans, artists, and patrons of creativity through a series of social-powered initiatives -- both online and off -- on the channels that matter most to them.

Describe how the promotion developed from concept to implementation.
Since its launch, The Creators Project set out to be active and innovative on top creative channels.

Last year we launched an online network for sharing and discussing artworks. Thousands of artists have joined and uploaded their portfolios to date.

We’ve also taken our social strategy offline with an international Meetup series, a real world manifestation of our community development efforts.

Finally, at every event we've asked attendees to capture and share their experiences through Instagram. Thousands of photos were collected, and ultimately culminated in massive, interactive social photo installations at our New York and San Francisco events.

Explain why the method of promotion was most relevant to the product or service.
Through our on- and offline approach to social marketing and community we’ve identified new and relevant channels for The Creators Project, dramatically increasing engagement on and off The Creators Project website.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Our activities over 2011 resulted in a 70% lift in return visitors to thecreatorsproject.com, 135% increase in visitors’ time on site, 65 million video views, and 14.5 million unique visitors. Cumulatively, our social community efforts have helped in generating 127 million video views and 28 millions unique visitors.

Last year our marketing efforts also earned press coverage from many outlets including Mashable, Gizmodo, ARTINFO, and Rolling Stone.