Increase Loitering by TDA_Boulder for Interbike

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Increase Loitering

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Industry Bicycles, Shows, Events & Festivals, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market United States
Agency TDA_Boulder
Creative Director Thomas Dooley, Jonathan Schoenberg
Art Director Haley Garyet
Copywriter Daniel Colburn
Photographer Jamie Kripke
Released June 2013

Credits & Description

Category: Business equipment & services
Advertised brand: Interbike
Advert title(s): “Increase Loitering”
Headline and copy text: “Learn how to increase loitering.”
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: [http://tdaboulder.com](http://tdaboulder.com/)
Creative Director: Jonathan Schoenberg
Creative Director: Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Jamie Kripke
Published: May, 2013
Short rationale: The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.