Snoofing by Publicis Dublin for Irish Rail

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Snoofing

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Industry Railways
Media Print, Magazine & Newspaper
Market Ireland
Agency Publicis Dublin
Creative Director Carol Lambert Luke O'reilly
Art Director Leonardo Bartoli
Copywriter Jamie Reilly
Account manager Sinead Ni Ghaora
Released June 2015

Credits & Description

Publicis Dublin coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.
Brand: Irish Rail
Media: Print
Category: Transport & Tourism
Agency: Publicis
Geo: Ireland
Irish Rail: Snoofing
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Carol Lambert
Copywriter: Luke O'Reilly
Art Director: Leonardo Bartoli
Account team: Karen Austin
Account manager: Sinead Ni Ghaora