IS PARADE by Hakuhodo Tokyo for Kddi Corporation

IS PARADE

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency Hakuhodo Tokyo
Director Yoshifumi Nakagawa, Fumio Shiosaka
Art Director Yuko Nishimura
Producer Hiroshi Hori, Kenji Kamiya, Tetsuya Hashimoto, Kenichi Seki
Released April 2010

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: KDDI CORPORATION
Product/Service: IS SERIES
Agency: HAKUHODO
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: HAKUHODO, Tokyo, JAPAN
Entry URL: http://portfolio.idinc.jp/isparade/
Producer: Hiroshi Hori (Hakuhodo)
Producer: Kenji Kamiya (Spicebox)
Producer: Tetsuya Hashimoto
Producer: Kenichi Seki (AID-DCC)
Planner / Copywriter: Tomohiko Hayashi (Hakuhodo)
Planner / Copywriter / Creative Director: Kensuke Sembo (Exonemo)
Flash Developer / Director: Tomohiko Koyama (AID-DCC)
Flash Developer: Masashi Ohashi (AID-DCC)
Director: Fumio Shiosaka
Director: Yoshifumi Nakagawa (AID-DCC)
Sound Production: Keisuke Tominaga (Grand Funk)
Art Director: Yuko Nishimura
Designer / Illustrator: Aki Aoki
Technical Director: Yousuke Iwamoto
Technical Director / Programmer: Takanobu Izukawa (AID-DCC)
Programmer: Masaru Kinoshita (AID-DCC)
Project Manager: Yuki Anshita
Computer Graphics Animation: Eiichi Shimoda (Hu-sha)
Account Executive: Yuki Ogata (Hakuhodo)
Web Marketer: Sumito Takayama (Spicebox)

English Synopsis
Utilising one of the most popular social media in Japan, twitter as catalyst, we developed visually striking site which user's and their follower's twitter icons march in parade. Making a buzz by encouraging the users to tweet more.