Ispcc Print SILENT NIGHT by Ogilvy & Mather Dublin

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Industry Business equipment & services, Charities, Foundations, Volunteers, Corporate Image
Media Print, Magazine & Newspaper
Market Ireland
Agency Ogilvy & Mather Dublin
Creative Director Colin Nimick
Art Director Laurence O'byrne
Copywriter Des Kavanagh
Typographer Andy Bresse
Illustrator P.j. Lynch
Released September 2011

Credits & Description

Category: Copywriting
Advertiser: ISPCC
Creative Director: Colin Nimick
Copywriter: Des Kavanagh
Art Director: Laurence O'byrne
Illustrator: P.j. Lynch
Typographer: Andy Bresse
Account Manager: Irene Chaney/Lorraine Dowling
Account Manager: Irene Chaney/Lorraine Dowling
Other Credits: Typographer: Rob O'reilly

English Translation of Main Headlines
In 2010 Ireland’s economy moved from recession to full economic meltdown. One of the first casualties was charity donations.

Christmas is a peak crisis time for the ISPCC and peak fundraising time for charities. We created a press ad which tells the tragic story of what Christmas is like for the abused children the ISPCC fights for the rights of every day.

Unable to capture directly attributable results for this activity, however, it was part of a wider campaign which generated fantastic results.
Facebook friends increased 300%
500,000 badges sold raising €1 Million
Direct Donations rose 69% to 119,882