Israel Anti-Drug Authority: The Anti-Drugs Timeline by McCann Tel Aviv for Israel Anti-Drug Authority

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Israel Anti-Drug Authority: The Anti-Drugs Timeline

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Industry Against Drugs
Media Print, Magazine & Newspaper
Market Israel
Agency McCann Tel Aviv
Creative Director Ami Alush
Art Director Nir Hersztadt
Copywriter Daniel Barak Interlude
Producer Inbal Fanan
Account manager Anna Svirinovsky
Released January 2012

Credits & Description

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.

What we did is create a Timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK.

As you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.Technically that was extremely hard to accomplish because of Facebook's algorithm, but we made it after all.

Category: Public interest
Client: Israel Anti-Drug Authority
Agency: McCann Digital, Tel aviv
Country: Israel
Chief Creative Director: Nir refuah
Creative Director: ami alush
Copywriter: Daniel Barak
Art Director: nir hersztadt
Producer: Inbal Fanan
Account manager: Anna Svirinovsky