Isuzu Print TIMELESS by Saatchi & Saatchi Dubai

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Industry Cars
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Executive Creative Director Richard Copping
Art Director Ionut Cojocaru, Alexandru Malaescu
Copywriter Cristian Scurtu, Andrei Daniluc
Photographer Litematter
Released January 2016

Credits & Description

Isuzu Diesel engines are known across the globe for their reliability, durability and longevity they are built to last a lifetime.Saatchi & Saatchi UAR portrayed this by showing Isuzu diesel engine cut in half but instead of the normal working parts we used "tree growth rings' to illustrate 'lifetime'.
Title: Built for a lifetime
Media: Press
Category: Automotive
Client: ISUZU ME
Agency: Saatchi & Saatchi
Country: United Arab Emirates
Executive Creative Director: Richard Copping
Art Director: Alexandru Malaescu
Art Director: Ionut Cojocaru
Copywriter: cristian scurtu
Copywriter: Andrei Daniluc
Photographer: LITEMATTER
Account Director: Nihal Salim
Account Manager: Shaikha Basri
Digital Retouching Artist: Ahmed