|Media||Print, Magazine & Newspaper|
|Market||United Arab Emirates|
|Agency||Saatchi & Saatchi Dubai|
|Executive Creative Director||Richard Copping|
|Art Director||Ionut Cojocaru, Alexandru Malaescu|
|Copywriter||Cristian Scurtu, Andrei Daniluc|
Credits & Description
Isuzu Diesel engines are known across the globe for their reliability, durability and longevity they are built to last a lifetime.Saatchi & Saatchi UAR portrayed this by showing Isuzu diesel engine cut in half but instead of the normal working parts we used "tree growth rings' to illustrate 'lifetime'.