DON'T WASTE YOUR SPERM by Jamshop for Repromed

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DON'T WASTE YOUR SPERM

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Industry Hospitals, Healthcare facilities & Medical Services
Media Print, Magazine & Newspaper
Market Australia
Agency Jamshop
Creative Director Steve Callen, Mike Wilson
Art Director Becq Hinton
Copywriter Johnny Velis
Released December 2010

Credits & Description

Category: Healthcare & Prescription Drugs
Advertiser: REPROMED
Product/Service: IVF SPERM DONATION
Agency: JAMSHOP
Type Of Ad: Magazine
Date of First Appearance: Dec 10 2010
Entrant Company: JAMSHOP, Adelaide, AUSTRALIA
Creative Director: Steve Callen/Mike Wilson
Copywriter: Johnny Velis
Art Director: Becq Hinton
Account Manager: Peter Joy/ Holly Eyres
English Translation of Main Headlines
The Problem.
Sperm donors are in serious short supply.
The Solution.
We told blokes not to waste it.
Particularly, while they were ‘reading’ a popular men’s magazine. This prompted them to an interactive website to see if they had the ‘goods’ to become a donor.
The Result.
- The magazine ad instigated over 100,000 hits to the site and guys could brag about their scores on Facebook, Twitter and other social networks.
- Almost 5000 men completed the online test.
- Over 1000 men approached the clinic.
- Repromed, Australia’s leading fertility clinic, tripled their number of sperm donors.