Jack Wolfskin Print SLEEPING BAG by Hs Ad

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Creative Director Chang-Soo Han
Art Director Joon Woo Lee, Jung Sung Eun
Copywriter Won Jun Name, Seung-Hwan Lee
Photographer Sang Pil Jeon
Released February 2011

Credits & Description

Category: Entertainment & Leisure
Product/Service: SLEEPING BAG
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Feb 27 2011
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Creative Director: Chang Soo Han
Copywriter: Seung Hwan Lee/Won Jun Name
Art Director: Jung Sung Eun/Joon Woo Lee
Photographer: Sang Pil Jeon
Planner: Ka Ki Lee/Myung Soo Kang

English Translation of Main Headlines
Extremely flexible. Jack Wolfskin sleeping bag

Jack Wolfskin sleeping bag makes your outdoor night more comfortable than ever. This sleeping bag made out of special fabric that is highly flexible. This lets you many different actions in sleeping bag. In this ad we tried to emphasize its extreme elasticity with funny visuals like wooden dummy forming some kamasutra pozes.