DON'T DRINK AND DRIVE by Saatchi & Saatchi Moscow for Jaguar

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DON'T DRINK AND DRIVE

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Industry Traffic safety, Against alcohol
Media Print, Magazine & Newspaper
Market Russia
Agency Saatchi & Saatchi Moscow
Creative Director Stuart Robinson
Art Director Anna Pushkareva
Copywriter Daria Dereglazova
Account Supervisor Shannon Cullum
Typographer Andrei Ivandikov
Released April 2011

Credits & Description

Category: Public Health & Safety
Advertiser: JAGUAR MAGAZINE
Product/Service: ANTI-DRINK DRIVING
Agency: SAATCHI & SAATCHI RUSSIA
Type Of Ad: Magazine
Date of First Appearance: Apr 22 2011
Entrant Company: SAATCHI & SAATCHI RUSSIA, Moscow, RUSSIA
Creative Director: Stuart Robinson
Copywriter: Daria Dereglazova
Art Director: Anna Pushkareva
Typographer: Andrei Ivandikov
Account Supervisor: Shannon Cullum

English Translation of Main Headlines
I DROPED BY A PUB TO MEET MY FRIENDS AND HAVE A COUPLE OF BEERS. THE NIGHT WAS YNOUG AND WE DDECIED TO GO BAR HOINPPG. EVREOYNE JMUPED INTO MY RDIE AND WE WREE OFF CRISUNG NGIHY CTIY FOR ADTUENVERS. I OLNY HAD A LTLITE BIT TO DNRIK AND EVETHYRING SEMEED TO BE UDENR MY CNORTOL...

"The magazine wanted to deliver a public service message on drink driving, but as it was in a branded magazine devoted to Jaguar owners they didn't feel the need to brand it from Jaguar. They felt that was implicit in the placement".

WHERE IS THE SENSE IN DRINK DRIVING?