Jaguar Print Speakers by M&C Saatchi Tel-Aviv

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Speakers

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Industry Cars
Media Print, Magazine & Newspaper
Market Israel
Agency M&C Saatchi Tel-Aviv
Chief Creative Officer Tzur Golan
Art Director Alon Avni
Copywriter Uri Marek
Released January 2018

Credits & Description

Media: Print
Category: Automotive
Client: Jaguar
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Chief Creative Officer: Tzur Golan
Copywriter: Uri Marek
Art Director: Alon Avni
Group Account Director: Idit Zemmer
Account manager: Ori Krasner
Synopsis:
Taking print's disadvantage namely the lack of audio, and turning it on it's head by activating readers’ imagination. The ad is based on Jaguar's engine unique "roar". Thus, supporting the 360 campaign's slogan: Release The Jaguar Within You.