JBL: Screw up - Band by Grey Hong Kong for JBL

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JBL: Screw up - Band

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Grey Hong Kong
Executive Creative Director Keith Ho
Creative Director Keith Lo
Art Director Ciff Luk
Copywriter Andy Wong, Joshua Wong Limited
Released June 2011

Credits & Description

People increasingly use portable music devices so the quality of their earphones becomes more and more important. Grey Hong Kong wants to tell the consumers that JBL in-ear earphone is the best device to enjoy perfect music.

Category: Home electronics
Client: Thinking Group Ltd.
Agency: Grey Hong Kong
Country: Hong Kong
Creative Director: keith lo
Executive Creative Director: keith ho
Art Director: Ciff Luk
Copywriter: Joshua Wong
Copywriter: Andy Wong
Group Creative Director: Ray Lam