|Industry||SUV & Four Wheel Drive|
|Media||Print, Magazine & Newspaper|
|Agency||Leo Burnett Turin|
|Executive Creative Director||Francesco Bozza, Alessandro Antonini|
|Creative Director||Hugo Gallardo Dominguez|
|Art Director||Stefano Knoll|
Credits & Description
One of the Jeep's main features is the Forward Collision Warning. A sensor that reveals if the car is getting closer too fast to another vehicle or if there's a long obstacle on its path, warning the driver so that he can avoid impact. The campaign by Leo Burnett, Turin was developed on the idea that, thanks to the Forward Collision Warning, Jeep is always ready to face the unpredictability of nature.