Animals - Desert by Leo Burnett Turin for Jeep

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Animals - Desert

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Italy
Agency Leo Burnett Turin
Executive Creative Director Francesco Bozza, Alessandro Antonini
Creative Director Hugo Gallardo Dominguez
Art Director Stefano Knoll
Copywriter Fabio Lattes
Illustrator Claudio Luparelli
Released October 2016

Credits & Description

One of the Jeep's main features is the Forward Collision Warning. A sensor that reveals if the car is getting closer too fast to another vehicle or if there's a long obstacle on its path, warning the driver so that he can avoid impact. The campaign by Leo Burnett, Turin was developed on the idea that, thanks to the Forward Collision Warning, Jeep is always ready to face the unpredictability of nature.
Media: Print
Category: Automotive
Client: FCA – Fiat Chrysler Automotive
Agency: Leo Burnett - Turin - Italy
Country: Italy
Executive Creative Director: Francesco Bozza
Executive Creative Director: Alessandro Antonini
Creative Director: Hugo Gallardo Dominguez
Group Creative Director: Davide Boscacci
Art Director: Stefano Knoll
Copywriter: Fabio Lattes
Illustrator: Claudio Luparelli