CALL OF DUTY by Globalhue Detroit for Jeep

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CALL OF DUTY

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market United States
Agency Globalhue Detroit
Creative Director Dolph Kawalec
Art Director Albert Loera
Copywriter Aubrey Walker
Account Supervisor Thomas Shanahan
Released November 2010

Credits & Description

Category: Cars
Advertiser: JEEP
Product/Service: JEEP
Agency: GLOBALHUE
Type Of Ad: Magazine
Date of First Appearance: Nov 1 2010
Entrant Company: GLOBALHUE, Southfield, USA
Creative Director: Dolph Kawalec
Copywriter: Aubrey Walker
Art Director: Albert Loera
Account Supervisor: Thomas Shanahan
Other Credits: Lori Maas Print Producer And Dawn Elledge Designer

English Translation of Main Headlines
The idea behind the partnership between Jeep and Call of Duty:Black Ops, was that of authenticity. As the game is true to the roots of its storyline and realism of war, so is the Jeep true to it’s roots and history of ruggedness and it’s contribution to US history. The ad was built to make the viewer feel as though both the game and the vehicle are inexorably linked, in the game world and in spirit outside of the game world.