Jeep Print To Istanbul by Leo Burnett Tailor Made Sao Paulo

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To Istanbul

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Executive Creative Director Marcelo Reis
Creative Director Alessandro Bernardo, Vinicius Stanzione
Art Director Ricardo Alonso, Pedro Rosa Leo Burnett Tailor Made
Copywriter Carla Cancellara, Bruno Godinho, Bruno Godinho
Production Burti HD
Released May 2015

Awards

Cannes Lions, 2015
PRESS PRODUCT & SERVICE: CARS BRONZE - CAMPAIGN

Credits & Description

Title: Refuel - To Istanbul
Agency: Leo Burnett Tailor Made 2015
ENTRANT COMPANY: LEO BURNETT TAILOR MADE
PRESS PRODUCT & SERVICE CARS
Geo: Brazil
Creative Director: Alessandro Bernardo (Leo Burnett Tailor Made)
Media Team: Andrea Hirata, Leonardo Gomes (Leo Burnett Tailor Made)
Copywriter: Bruno Godinho (Leo Burnett Tailor Made)
Account Team: Denise Millan, Junior Bottura, Guilherme Bernardes, Rafael Oliveira, Marcelo Mar (Leo Burnett Tailor Made)
Planning Director: Marcelo Magalhaes (Leo Burnett Tailor Made)
Chief Creative Officer: Marcelo Reis (Leo Burnett Tailor Made)
Executive Creative Director: Marcelo Reis (Leo Burnett Tailor Made)
Account Director: Pablo Arteaga (Leo Burnett Tailor Made)
Creative Director: Vinicius Stanzione (Leo Burnett Tailor Made)
Graphic Producer: Zezinho Lima, Ricardo Sotelo (Leo Burnett Tailor Made)
Planning Team: Ana Luiza Santos, Vinicius Aranha (Leo Burnett Tailor Made)
Copywriter: Carla Cancellara (Leo Burnett Tailor Made)
Media Director: Fernando Sales (Leo Burnett Tailor Made)
Art Director: Pedro Rosa (Leo Burnett Tailor Made)
Art Director: Ricardo Alonso (Leo Burnett Tailor Made)
People who own a Jeep will often be places where there’s no cell phone reception. So we thought of a fun way to get across the message "Don’t Text and Drive": the Jeep way.