Silver In The City Print For Those Offended by Young & Laramore

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For Those Offended

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Industry Jewelry, Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market United States
Agency Young & Laramore
Executive Creative Director Carolyn Hadlock
Creative Director Bryan Judkins
Released June 2013

Credits & Description

Silver in the City, the unconventional gift shop located on Massachusetts Avenue in Indianapolis launches a creative rebrand. Originally a jewelry boutique, Silver in the City had gradually expanded its offerings to include housewares and other gift items.
The new campaign, created by Young & Laramore, Indianapolis-based advertising agency, utilizes bright colors, bold graphics and somewhat unusual dimensions throughout the branding to communicate the eccentric nature of the “gift shop for everyone who isn’t everyone.”
Client: Silver in the City
Agency: Young & Laramore
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Art Director/Designer: Elijah Schroeder
Senior Writer: Evan Finch
Creative Technologist: Henrik Persson
Digital Producer: Kevin Wood
Brand Action Strategist: Adrienne Bailey
Account Manager: Lucia Bayt
Website Programmer: Ivory Digital