Jim Beam Print Rebellious Spirit, 3 by Miami Ad School Miami

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Rebellious Spirit, 3

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Industry Whiskey
Media Print, Magazine & Newspaper
Market United States
Agency Miami Ad School Miami
Art Director Deyanira Guerrero, Paul DeMontpellier
Released July 2017

Credits & Description

Advertised brand: Jim Beam
Advert title(s): Rebellious Spirit
Translation of headline to English: Rebellious Spirit
Advertising Agency (Name, City, Country): Miami Ad School, Miami, USA
Art Director: Deyanira Guerrero
Copywriter: Paul DeMontpellier
Published/Released (Month, Year): July 2017
Synopsis: This campaign was inspired by the fact that bourbon, America’s only native spirit, was born out of rebellion. Surly whisky distillers in Pennsylvania weren’t so keen on the taxes ole G.W. laid on them, so they rebelled. Those who weren’t taken prisoner fled to Kentucky, which at the time was the wild frontier.