FUCK THE SOCIAL NETWORKING by Hs Ad for Jinro

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FUCK THE SOCIAL NETWORKING

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Industry Whiskey
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Creative Director Seung-Hwan Lee
Copywriter Joon Woo Lee, Sung Eun Jung, Chang-Soo Han
Released January 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: CHAMISUL
Product/Service: JINRO WHISKY
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Jan 22 2011
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Creative Director: Seung Hwan Lee
Copywriter: Chang Soo Han/Sung Eun Jung/Joon Woo Lee
Planner: Jung Rok Nam/Yong Hun Choi
Other Credits: Cgmass

English Translation of Main Headlines

Meet real people enjoy real whisky

True relationship between person and person cannot be done in internet such as looking in the eyes while talking, sharing emotional communications, skinship, and etc. Jinro's Chamisul(soju) is Korean whisky (distilled liquor) that has been taken a role to bring people together offline since 1924. Jinro is planning to stretch out globally so we wanted people to remember brand name with bit strong message.