John Casablanca Institute (JCI) Print Born to do this, 2 by Spring

Born to do this, 2

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Industry Education
Media Print, Magazine & Newspaper
Market Canada
Agency Spring
Creative Director Rob Schlyecher
Art Director James Filbry
Designer Shon Tanner
Released February 2013

Credits & Description

Media: Outdoor
Category: Education
Agency: Spring
Brand: John Casablanca Institute
Geo: Americas, Canada
This project was created to generate awareness about John Casablanca's Institute, generate inquiries, increase web traffic and ultimately drive enrollment in the school’s main programs. This project is an evolution of the school’s long-standing brand position: “Born to do this.” The campaign ran in traditional outdoor locations including transit shelters and subway station banners. The media was always booked in pairs or a series of three sequential banners to ensure the characters created for the campaign were presented together.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: James Filbry
Designer: Shon Tanner
Published: December 2012