John West Print Less Mess by Cheetham Bell J. Walter Thompson UK

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Less Mess

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Industry Canned Food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Cheetham Bell J. Walter Thompson UK
Art Director Martin Smith
Copywriter Andy Huntingdon
Released January 2013

Credits & Description

Media: Print
Category: Food
Agency: JWT
Brand: John West
Geo: Europe, United Kingdom
The heroic story of canned tuna you don't have to drain.

John West No Drain tuna has used the endline 'Less Mess' since its launch 2 years ago. With all the latest global excitement around the film Les Mis, we couldn't resist the opportunity to play on it.

Advertising Agency: CheethamBellJWT, Manchester, UK
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Published: January 2013