THE MAN WHO WALKED AROUND THE WORLD by BBH London for Johnnie Walker

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THE MAN WHO WALKED AROUND THE WORLD

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Industry Whiskey
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Director Jamie Rafn
Creative Director G. Mick Mahoney
Creative Justin Moore-Lewy
Producer Ruben Mercadal
Released November 2009

Credits & Description

Category: Best Copywriting
Advertiser: DIAGEO
Product/Service: JOHNNIE WALKER
Agency: BBH
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM
Entry URL: http://www.youtube.com/watch?v=eulOLe0spao
Creative Director: Mick Mahoney (BBH)
Creative: Justin Moore (BBH)
Producer: Ruben Mercadal (BBH)
Director: Jamie Rafn
Production Company: (Hla)
Production Company Producer: Stephen Plesniak (Hla)
Director of Photography: George Richmond
Sound Design: Aaron Reynolds (Wave)

English Synopsis
To convey the relentless spirit of the men who created, arguably, the world’s first global brand, we decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts. Risky stuff. We also decided very early on that only Robert Carlyle had the skill and charisma to tell this story. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Mr Carlyle nailed it on his 40th and last attempt.