Johnson & Johnson Print Back to school by BBDO New York

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Back to school

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market United States
Agency BBDO New York
Producer Ilona Siller
Photographer Billy Siegrist
Released October 2014

Credits & Description

Johnson & Johnson via BBDO New York launched the "Everyday Care" campaign to transform first aid purchases from reactive & routine to proactive & every day. The print work brings to life the sentiment that Johnson & Johnson first aid products celebrate your family's impulse to play.
Brand: Johnson & Johnson
Media: Print
Category: Health & Beauty
Agency: BBDO
Geo: United States
Johnson & Johnson: Back to school
To moms and school nurses everywhere, we have your back.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Director / Copywriter: Kara Goodrich
Senior Creative Director: Cesar Finamori
Art Director / Illustrator: Fernando Mattei
Photographer: Billy Siegrist
Producer: Ilona Siller
Account: Kate Sawyer