Johnson & Johnson Print &YOU by R/GA New York

&YOU

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United States
Agency R/GA New York
Associate Creative Director Nathaniel Drapiza
Executive Creative Director Douglas Dauzier
Creative Director John Berman
Released April 2011

Credits & Description

Category: Best Use of Other Digital Media in a Promotional Campaign
Advertiser: JOHNSON & JOHNSON
Product/Service: &YOU
Agency: R/GA
Managing Director/Planning: Andrea Ring (R/GA)
Digital Video Senior Editor: Craig Holzer (R/GA)
Senior Copywriter: Cristen Ingram (R/GA)
Group Director/Production: Dan Sullivan (R/GA)
Associate Creative Director/Interaction Design: Danielle Frucci (R/GA)
Executive Producer: David Kalvert (R/GA)
Executive Creative Director: Douglas Dauzier (R/GA)
Senior Visual Designer: Eric Simonson (R/GA)
Senior Analyst: Eric Tang (R/GA)
Senior Producer: James Huerta (R/GA)
Quality Assurance Lead: Joe Santangelo (R/GA)
Creative Director: John Berman (R/GA)
Community Manager: Lucy Swope (R/GA)
Vp/Managing Director/Production: Mark Cibort (R/GA)
Account Director: Mark Manning (R/GA)
Associate Creative Director: Nathaniel Drapiza (R/GA)
Managing Director/Technology/Strategy: Nick Katsivelos (R/GA)
Motion Graphics Designer: Reggie Ross (R/GA)
Interaction Designer: Songul Aslanturk (R/GA)
Senior Visual Designer: Stefaan Dupont (R/GA)
Media placement: Widget - jnj.com - 8 April 2011

Describe the objective of the promotion.
The world is filled with people who care, but too often, barriers come between volunteers and the causes that need their help. Johnson & Johnson asked us to bridge this gap.

Describe how the promotion developed from concept to implementation.
We created a simple digital tool that connects people looking to volunteer and charity causes that need support. In just a few simple steps, it’s easy to create the tool, regardless if you’re an individual or organization. The &you tool changes the way people and nonprofits connect: it takes volunteers and job opportunities, ways to donate, events and news, and brings them all together in one place. For volunteers, they’ll spend less time searching for the right opportunity to help, and more time doing it. For charity organizations, the app broadens their outreach to volunteers, donors, and other supporters.

Explain why the method of promotion was most relevant to the product or service.
Johnson & Johnson is a leader in philanthropy. The &you tool streamlines opportunities and democratizes the volunteer experience for everyone. The tool is powered by feeds of the five largest philanthropy service providers, Johnson & Johnson’s partners for &you. It’s the first time they’ve collaborated on a project, an effort that had previously eluded the White House.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The &you tool has connected countless volunteers and charity organizations. Based on the success of &you, plans are underway to launch &you 2.0.