ARTIST by J. Walter Thompson Shanghai for JOINT & MUSCLE

ARTIST

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market China
Agency J. Walter Thompson Shanghai
Executive Creative Director Yang Yeo
Creative Director Raymond Chin, Elvis Chau
Art Director Rojana Chuasakul, David Mo
Copywriter Margin Ma, Ada Hu
Photographer Tang Ming Zhang
Account Supervisor Sarah Shen, Shirley Wu
Released February 2010

Credits & Description

Category: OTC Pharmacy
Advertiser: SANJIU MEDICAL & PHARMACEUTICAL CO.
Product/Service: JOINT & MUSCLE PAIN RELIEF PILLS
Agency: JWT SHANGHAI
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau/Raymond Chin
Copywriter: Margin Ma/Ada Hu
Art Director: David Mo/Rojana Chuasakul
Account Supervisor: Sarah Shen/Shirley Wu
Photographer: Tang Ming Zhang
Other Credits: Retouching: Chen Xiao Jiao/Designer: Lu Nan/Print Production: Isaac Xu/Production House:bian Hua
Type Of Ad: Magazine
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: JWT SHANGHAI, CHINA

English Translation of Main Headlines
Creative Rationale/ Background: This campaign is for Sanjiu Muscle and Joint Pain Relief Pills. We show how people who have to put their muscles and joints through great strain at work, can forget about the pain and go about their job in a more relaxing manner, when they use Sanjiu.