Jones soda: Approved by DDB Auckland for Jones soda

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Jones soda: Approved

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Adam Kanzer
Copywriter Christie Cooper
Illustrator James Conner, Cliff Li
Released December 2010

Credits & Description

Introducing Jones soda. Eight deliciously inorganic flavours, colours that could only have come from a laboratory and bucket loads of sugar In todayâs politically correct world full of health fads, diet products and the disturbingly popular boot camp, isnât it refreshing that thereâs finally a food product willing to tell the truth about themselves. This print ad is the first of a campaign created by DDB New Zealand, the rest of which will be rolled out in the new year.

Client: Foodtrenz
Agency: DDB New Zealand
Date Uploaded: 2010-12-20
Account Director: Gini Sinclair
Group Account Director: Aimee McCammon
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Head of Copy: Paul Hankinson
Art Director: James Conner
Copywriter: Christie Cooper
Illustrator: Cliff Li
Illustrator: James Conner
Country: New Zealand
Strategic Planners: Lucinda Sherbourne and Gina Williams