Jornal O Povo Print Jornal O Povo: Pelé by Integra

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Jornal O Povo: Pelé

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Brazil
Agency Integra
Art Director Lauro Marcus, Malu Lima
Copywriter Paulo Fraga, Bruno Biú
Illustrator Casao Gesse Colares
Released November 2011

Credits & Description

Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares