Joy Print Joy Dishwashing Liquid: Fishballs by Campaigns & Grey

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Joy Dishwashing Liquid: Fishballs

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Industry Cleaning Products, Detergents & Wood protectors
Media Print, Magazine & Newspaper
Market Philippines
Agency Campaigns & Grey
Associate Creative Director Mel Aguinaldo
Executive Creative Director Ompong Remigio
Art Director Anton Panajon, Gil Corcuera
Copywriter Noel Orosa
Designer Rious Caliso
Production Abracadabra
Released June 2011

Credits & Description

Still using laundry bars on your plates? You might as well wear them.
Advertising Agency: Campaigns & Grey, Philippines
Director: Paolo Dy
Executive Creative Director: Ompong Remigio
Creative Director: Noel Orosa
Copywriter: Noel Orosa
Art Director: Anton Panajon, Gil Corcuera
Producer: Richie Aquino
Associate Creative Director: Mel Aguinaldo
Production company: Abracadabra
Graphic Designers: Eric Capongcol, Gredge Salvador
Account Director: Eres Gatmaitan
Post production: Post Manila
Music Studio: LIquid Post
Actor: Maricar Dizon
Fashion Stylist: Rious Caliso, Noel Orosa
Photographer: Milo Sogueco
Designer: Rious Caliso
Account manager: Christina Melchor
In the Philippines, the no. 1 dish washing liquid is Joy. However, more than 50% of the population still use laundry detergent bars on plates.As part of Joy's ant-bar efforts, the campaign created by Campaigns & Grey, Manila aims to break the current consumer mindset that laundry bars that work well on clothes are good enough on plates. This reminds them that laundry bars are made for clothes but Joy is made for dishes TRANSLATION:Still using laundry bars on your plates? You might as well wear them.