|Industry||Household maintenance & pet products, Cleaning Products, Detergents & Wood protectors|
|Media||Print, Magazine & Newspaper|
|Agency||Campaigns & Grey|
|Executive Creative Director||Ompong Remigio|
|Art Director||Anton Panajon, Gil Corcuera|
|Account manager||Christina Melchor|
Credits & Description
In the Philippines, the no. 1 dish washing liquid is Joy. However, more than 50% of the population still use laundry detergent bars on plates.As part of Joy's ant-bar efforts, the campaign created by Campaigns & Grey, Manila aims to break the current consumer mindset that laundry bars that work well on clothes are good enough on plates. This reminds them that laundry bars are made for clothes but Joy is made for dishes TRANSLATION:Still using laundry bars on your plates? You might as well wear them.