Joy Dishwashing Liquid: "Fishballs" by Campaigns & Grey for Joy

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Joy Dishwashing Liquid: "Fishballs"

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Industry Household maintenance & pet products, Cleaning Products, Detergents & Wood protectors
Media Print, Magazine & Newspaper
Market Philippines
Agency Campaigns & Grey
Director Paolo Dy
Executive Creative Director Ompong Remigio
Art Director Anton Panajon, Gil Corcuera
Copywriter Noel Orosa
Designer Rious Caliso
Producer Richie Aquino
Photographer Milo Sogueco
Account manager Christina Melchor
Released June 2011

Credits & Description

In the Philippines, the no. 1 dish washing liquid is Joy. However, more than 50% of the population still use laundry detergent bars on plates.As part of Joy's ant-bar efforts, the campaign created by Campaigns & Grey, Manila aims to break the current consumer mindset that laundry bars that work well on clothes are good enough on plates. This reminds them that laundry bars are made for clothes but Joy is made for dishes TRANSLATION:Still using laundry bars on your plates? You might as well wear them.
Category: Household, garden & pets
Client: Procter & Gamble
Agency: Campaigns & Grey Philippines
Country: Philippines
Director: Paolo Dy
Executive Creative Director: Ompong Remigio
Creative Director: Noel Orosa
Copywriter: Noel Orosa
Art Director: Anton Panajon
Art Director: Gil Corcuera
Producer: Richie Aquino
Assoc Creative Director: Mel Aguinaldo
Production company: Abracadabra
Graphic Designer: Eric Capongcol
Graphic Designer: Gredge Salvador
Account Director: Eres Gatmaitan
Post production: Post Manila
Music Studio: LIquid Post
Actor: Maricar Dizon
Photographer: Milo Sogueco
Fashion Stylist: Rious Caliso
Fashion Stylist: Noel Orosa
Designer: Rious Caliso
Account manager: Christina Melchor