Citric: TUNNEL by DraftFCB Buenos Aires for Citric

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Citric: TUNNEL

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market Argentina
Agency DraftFCB Buenos Aires
Executive Creative Director Javier Campopiano
Creative Director Lulo Calió
Art Director Lulo Calió, Martín Stuart
Copywriter Claudio Brutto
Account Supervisor Karen Goldstein
Illustrator Cristian Turdera
Released June 2011

Awards

Cannes Lions 2011
Press Lions Non-Alcoholic Drinks Silver
Press Lions Art Direction Bronze

Credits & Description

2 of 3 Campaign
Type of Entry: Magazine
Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: TUNNEL
Advertiser/Client: DEL CARMEN
Product/Service: JUGO CITRIC
Entrant Company: DRAFTFCB BUENOS AIRES, ARGENTINA
Advertising Agency: DRAFTFCB BUENOS AIRES, ARGENTINA
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
Art Director: Lulo Calió/Martín Stuart
Copywriter: Claudio Brutto
Account Supervisor: Karen Goldstein
Illustrator: Cristian Turdera
Other Credits: 3d: T3rcera/Digital Retoucher: Diego Huesca